In this example, a use case is explained on how to setup and use an Abandoned Cart Journey.
Both Marigold Engage and Site are used during the configuration steps. They also interact with each other in the Abandoned Cart Journey flow during execution.
Check out the Abandoned Cart Use Case example here.
It explains :
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the setup of the product catalog, which is a Data Selection List in Marigold Engage
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the cart creation in Site
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the Abandoned Cart Custom Journey creation in Marigold Engage
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the creation of the Abandoned Cart email
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an example of an abandoned cart in a web shop
Note that the integration of JavaScript tracking calls is mandatory in order to track the shopping cart in the web shop.
